Tiger Woods has been no stranger to controversy lately and his newest Nike ad is no exception. The new ad released right before the Master's Tournament features a voice over by his deceased father apparently lecturing Tiger.
Nike was one of the only companies to stick with Tiger after his transgressions became public, not that they had much choice because Tiger Woods IS Nike Golf. A lot of people think it's creepy or too weird to throw his dead father into an ad. Maybe it is. It is also brilliant on Nike's part.
The controversy generated by the ad is part of it's brilliance. I've seen the ad nearly a dozen times now, and not once in a paid TV spot. I first found it linked on Facebook by some friends who work at Nike. In the days after it released I started seeing it all over talk shows including The Daily Show, The Jimmy Kimmel Show, and Larry King Live. Everyone had an opinion on it and everyone wanted to talk about it. Without spending very much money the ad had seeped its way into the consciousness of the entire country in a few short days.
Love the ad or hate it, you still saw the swoosh an extra dozen times that week and that is why I would swipe it. No, I don't want to make ads with dead people, but I do like the execution of it. Anything Tiger related was going to generate a buzz and the timing of this advertisement capitalized on that.
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